What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.
Remember that distinct feeling of accomplishment when you were taking tests in school, and you not only passed the test but aced it? This week, Centro Academy brought that feeling back to the students at our Centro Certified DSP training event. Luckily, all of them aced it!
The programmatic advertising era has challenged all of us in the industry to strengthen our sense of curiosity, ask more questions, and learn new skills. This is exactly why Centro launched Centro Academy. It's an educational program where programmatic advertising buyers come to our Chicago headquarters and become #CentroCertified in two different tracks:
During this month's immersive 2-day program, buyers were trained on a variety of DSP tools and techniques such as:
And they learned all of this in an intimate, classroom setting. Because, at Centro Academy, we know that two brains are better than one, and you learn just as much from each other as you do from the sessions. We encourage interactive group work, questions, and getting to know your fellow students. And then, after each day, students are required to take a test to apply what they learned to become #CentroCertified.
So, what were some of our most-talked-about topics and conversations for the March 2017 graduating class? Here's a sneak peek, but you'll have to come to our next training event to learn even more!
Missed the training event? We have another one coming up next month. Reach out to your Centro representative for more details!