The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
"With the right plan, SMBs can target specific audiences and gain significant traction in the market. The potential ROI boost is major: Programmatic gets your brand in front of the right eyeballs, regardless of what type of content they’re viewing."
Read more about programmatic advertising from Centro via Business.com.
The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
Filippo Gramigna breaks down the critical role curation plays for buyers, sellers, and the entire programmatic ecosystem.
Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.