Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
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"With publishers scrutinizing who gets into its header bidding pipes, demand sources who can’t illustrate their value will be relegated to the lower levels of the waterfall, fighting for scraps."
Read more in MediaPost from Centro's Jessica Burget about choosing a header bidding partner.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
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