While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
"With publishers scrutinizing who gets into its header bidding pipes, demand sources who can’t illustrate their value will be relegated to the lower levels of the waterfall, fighting for scraps."
Read more in MediaPost from Centro's Jessica Burget about choosing a header bidding partner.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
Are you interested in using programmatic software but don't know where to start? What even is a DSP? No worries: We're here to help!
Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.