Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.
"With publishers scrutinizing who gets into its header bidding pipes, demand sources who can’t illustrate their value will be relegated to the lower levels of the waterfall, fighting for scraps."
Read more in MediaPost from Centro's Jessica Burget about choosing a header bidding partner.
Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.
Learn about the digital advertising trends that dominated the 2024 US elections, and what trends will shape the space in the years to come.
Albert Thompson of Walton Isaacson explores how buyers can blend automation with human expertise to drive more successful programmatic campaigns.