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"With publishers scrutinizing who gets into its header bidding pipes, demand sources who can’t illustrate their value will be relegated to the lower levels of the waterfall, fighting for scraps."
Read more in MediaPost from Centro's Jessica Burget about choosing a header bidding partner.
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.