A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
"With publishers scrutinizing who gets into its header bidding pipes, demand sources who can’t illustrate their value will be relegated to the lower levels of the waterfall, fighting for scraps."
Read more in MediaPost from Centro's Jessica Burget about choosing a header bidding partner.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
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