The Google trial, in-game advertising regulation, and more feature in this week's list of top digital marketing content.
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"With publishers scrutinizing who gets into its header bidding pipes, demand sources who can’t illustrate their value will be relegated to the lower levels of the waterfall, fighting for scraps."
Read more in MediaPost from Centro's Jessica Burget about choosing a header bidding partner.
The Google trial, in-game advertising regulation, and more feature in this week's list of top digital marketing content.
Learn where Snapchat stands today, where its future may lead, and how advertisers can make the most of their Snapchat spend.
Generative AI regulation, target ROAS adjustment strategies, and more feature in this week's list of top digital marketing content.