Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
"With publishers scrutinizing who gets into its header bidding pipes, demand sources who can’t illustrate their value will be relegated to the lower levels of the waterfall, fighting for scraps."
Read more in MediaPost from Centro's Jessica Burget about choosing a header bidding partner.
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.
Learn about the digital advertising trends that dominated the 2024 US elections, and what trends will shape the space in the years to come.