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Centro recently rolled out new capabilities to its Centro Brand Exchange that are tailored to the political advertising market. This offering will allow newspaper companies to garner more political ad buys through programmatic ad channels, while enabling political groups to reach voters at scale through premium publishers.
Read more on the NAA Blog.
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.