Centro recently rolled out new capabilities to its Centro Brand Exchange that are tailored to the political advertising market. This offering will allow newspaper companies to garner more political ad buys through programmatic ad channels, while enabling political groups to reach voters at scale through premium publishers.
Read more on the NAA Blog.
A guide to choosing political advertising platforms for 2026. Compare CTV access, late-cycle activation speed, geopolitical targeting, and compliance tools.
CTV is on track to account for more than half of all digital political ad dollars in 2026, but buying ...
The Challenge A leading political marketing and advertising agency was working on a high-profile ballot initiative in California that was drawing ...
