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Centro recently rolled out new capabilities to its Centro Brand Exchange that are tailored to the political advertising market. This offering will allow newspaper companies to garner more political ad buys through programmatic ad channels, while enabling political groups to reach voters at scale through premium publishers.
Read more on the NAA Blog.
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.