Resource Center

Programmatic

California State Capital
Jan 27 2023

The Impact of CPRA on Digital Advertising and Consumer Privacy

Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic advertising industry.
Read More
1 34 35 36 37 38 436

Programmatic Resources

Essential Tips for Programmatic Advertising on Mobile

Your target is waiting for the train, phone in hand, educating herself on the latest news in the developing race ...

Read More
Digital Innovations Awesome List: DIAL

The weather may be inconsistent (here in New York at least!), but our Digital Innovations team sure isn’t! We’ve got ...

Read More
Two Essential Resources for Fighting Ad Fraud

We’re facing off against a billion dollar bot problem. For all you Star Wars fans out there, we’re not talking ...

Read More
Programmatic is Going Primetime

On July 1st, 1941, the Brooklyn Dodgers played the Philadelphia Phillies at Ebbets Field. The game was broadcast on WNBT-TV. ...

Read More
The Pillars of Performance: 12 Terms You Need to Know

Audience: A classification of a user group that has some common characteristics or attributes such as demographic data, habits, interests, ...

Read More
Digital Innovations Awesome List

Folks, it’s officially fall! The sun is beginning to set a bit earlier, the leaves are just starting to change, ...

Read More
To Deliver Great Advertising, Stop Focusing on the Digital Media Solution Flavor of the Week

There are plenty of times in the ad industry where talking heads have put single factors on a pedestal to ...

Read More
Dreaming of the Omni-Channel Customer Journey

Is the omni-channel customer journey reality or just a dream? Earlier this month I attended the inaugural Omni.Digital conference in ...

Read More
Generation Z: The Shiny New Toy for Marketers

For over a decade, marketers have been focusing on Millennials as their cash cow – not only for their enormous ...

Read More
1 34 35 36 37 38 49
chevron-down