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Programmatic

Feb 17 2023

Programmatic Advertising 101: Setting Campaign Goals and KPIs

Wondering how to align your business objectives with the most effective corresponding KPIs? Use this post as a starting point.
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Programmatic Resources

The Personal Side of Programmatic

The definition of programmatic buying goes something like this: Leveraging technology to replace human-based methods by automating the buying, placement, and ...

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WSI goes with Centro DSP for Programmatic

Digital marketing consulting network WSI has adopted Centro as its global programmatic provider across all major digital media channels. Read ...

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Looking Forward to Retirement? Not the Baby Boomers

Baby Boomers may be a realtors dream, but when it comes to saving for retirement, they’re a 401(k)’s worst nightmare. ...

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Managing the Cross-Channel Experience: The Pillars of Performance

Recently, Centro CMO Kelly Wenzel and SVP of Media Data & Analytics, Gunnard Johnson, hosted a webinar with the Association ...

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Baby Boomers: A Realtor's Dream

We recently touched on the magnitude of Baby Boomers both in terms of population as well as in buying power. ...

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Baby Boomers: Still a Boon for your Business

Information on marketing to Millennials can be found virtually anywhere these days, but what about Baby Boomers? Once a prime ...

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Digital Innovations Awesome List

After a brief hiatus, the digital innovations team is back to bring you some extra awesome in your day. With ...

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Why Publishers Should Act Like Agencies

For today’s digital publishers, it’s not enough to simply publish—they need to be able to play the agency role, too. Read ...

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Programmatic Zeitgeist: The Implications of Google Pulling YouTube Inventory Off Its Ad Exchange

Earlier this month, Google made an aggressive move by announcing that it would be pulling YouTube video inventory completely off ...

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