As B2B buyers evolve, so does their buying process. Learn how B2B marketers can evaluate and refresh their strategies to meet changing needs.
We recently touched on the magnitude of Baby Boomers both in terms of population as well as in buying power. So what exactly is this massive population spending their $2.4 trillion in annual disposable income on? Well, according to the National Association of Realtors, vacation homes! In fact, sales of second-home properties last year reached an estimated 1.13 million and accounted for 21 percent of the number of homes bought in the U.S., the highest market share since the Investment and Vacation Home Buyers Survey was first conducted in 2003. A variety of factors have contributed to this increase, including an attraction to low interest rates, a robust stock market and impending retirement from the daily commute. Get the full story on MediaPost>>