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Programmatic

Programmatic 101 What is Retargeting: and How Does it Work?
Jan 23 2023

What is Retargeting and How Does it Work?

What is retargeting? Why is it so crucial? How can you retarget without cookies? Answers to all those questions, and more, here.
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Programmatic Resources

Five Answers with Katie Risch, Centro

Centro, a Chicago-based provider of unified, enterprise-class software for digital advertising, recently rolled out its demand-side platform (DSP) for publishers. ...

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Programmatic Zeitgeist: Five Important Takeaways From the IAB Programmatic Advertising Study

Programmatic Advertising and the IAB This week, the IAB, in conjunction with PricewaterhouseCoopers, released a study that looked at the ...

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The cross-channel journey, powered by programmatic.

Yesterday we talked about the always addressable consumer and the terms associated with building a cross-channel strategy. So now what? How ...

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Building a cross-channel strategy? 7 terms you’ll need to know.

Cross-channel: The experience you create for each individual customer as they journey through life and across devices. Multi-channel: The buying ...

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Programmatic Zeitgeist: Publishers are Clear on Viewability, but are Advertisers?

Ad viewability measurement standards persist as a hot button debate between advertisers and publishers. eMarketer rounds up a few research ...

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Publishers & DSPs Part III: What to Look for in a DSP

Choosing a DSP partner can be hard – and so can learning how to grapple with programmatic. If you’re looking ...

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Centro Creates Demand Side Platform to Help Increase Audience Reach for Publishers Including Tribune Publishing, The McClatchy Company and The E.W. Scripps Company

150 Publishers Driving Revenue by Using Centro’s Cross-Channel Programmatic Buying Platform; Publishers Gain Scale and Help Advertisers Reach Audiences on ...

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Publishers & DSPs Part II: A Route to Digital Extension

So you’ve got the data. Now what? In the second part of our publishers and DSPs video series, Katie Risch, ...

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Part I: How Publishers Can Use Audience Data to Secure Larger Ad Budgets

Publishers are finding more and more opportunities to use their audience data to not only target ads on their own ...

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