Programmatic Advertising and the IAB This week, the IAB, in conjunction with PricewaterhouseCoopers, released a study that looked at the ...
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Programmatic Advertising and the IAB This week, the IAB, in conjunction with PricewaterhouseCoopers, released a study that looked at the ...
Yesterday we talked about the always addressable consumer and the terms associated with building a cross-channel strategy. So now what? How ...
Cross-channel: The experience you create for each individual customer as they journey through life and across devices. Multi-channel: The buying ...
Ad viewability measurement standards persist as a hot button debate between advertisers and publishers. eMarketer rounds up a few research ...
Choosing a DSP partner can be hard – and so can learning how to grapple with programmatic. If you’re looking ...
150 Publishers Driving Revenue by Using Centro’s Cross-Channel Programmatic Buying Platform; Publishers Gain Scale and Help Advertisers Reach Audiences on ...
So you’ve got the data. Now what? In the second part of our publishers and DSPs video series, Katie Risch, ...
Publishers are finding more and more opportunities to use their audience data to not only target ads on their own ...
Programmatic Transforms Local Marketing One of the biggest challenges for national marketers has always been tackling local digital marketing campaigns, ...