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Feb 13 2023

How to Create Effective Retargeting Ads

How does ad retargeting work? And how can marketers effectively leverage retargeting in their campaigns? Learn more here.
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Programmatic Resources

Generation Z: They’re Changing the Workplace, Too

With their growing population, yearning to be homeowners, and strong sense of entrepreneurialism, Generation Z is causing quite the commotion ...

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Generation Z: Spenders, Influencers, Future Homeowners… And Entrepreneurs

From Gen Z’s growing population to its significant planning for the future, this young generation is making waves among marketers ...

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Publisher Partner of the Month: Pioneer News Group

We are excited to spotlight the Pioneer News Group as our August partner of the month! In just six short ...

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Programmatic Zeitgeist: More Ads Coming to Your Instagram Feed

Business Insider reports that Instagram, the widely popular photo-sharing app owned by Facebook, has turned on its advertising API, allowing ...

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Five Answers with Katie Risch, Centro

Centro, a Chicago-based provider of unified, enterprise-class software for digital advertising, recently rolled out its demand-side platform (DSP) for publishers. ...

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Programmatic Zeitgeist: Five Important Takeaways From the IAB Programmatic Advertising Study

Programmatic Advertising and the IAB This week, the IAB, in conjunction with PricewaterhouseCoopers, released a study that looked at the ...

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The cross-channel journey, powered by programmatic.

Yesterday we talked about the always addressable consumer and the terms associated with building a cross-channel strategy. So now what? How ...

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Building a cross-channel strategy? 7 terms you’ll need to know.

Cross-channel: The experience you create for each individual customer as they journey through life and across devices. Multi-channel: The buying ...

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Programmatic Zeitgeist: Publishers are Clear on Viewability, but are Advertisers?

Ad viewability measurement standards persist as a hot button debate between advertisers and publishers. eMarketer rounds up a few research ...

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