Programmatic

"It’s clear that the real work in selling digital video is just beginning." Read More on MediaPost

The age of programmatic advertising has arrived. First fueling real-time bidding on advertising exchanges, programmatic is now driving the growth ...

We’re almost half way through 2015 and many people still don't recognize the difference between "programmatic advertising" and “RTB advertising." ...

 Republished from the SiteScout blog. There’s a reason why small to mid-sized agencies are grappling with programmatic; it’s not “the ...

Another day in San Francisco, and thousands more people descended upon #adtechSF. If day one was about the big thematic ...

"Centro has launched a new programmatic demand-side platform called Centro DSP, targeting independent agencies and mid-size brands that want to ...

Centro's advertising platform is used by advertising agencies to manage the workflow of their digital campaigns. Centro claims to have ...

Digital ad tech firm Centro is doubling down on its demand-side platform (DSP) business, as the company on Wednesday announced ...

“One of the major problems [in programmatic advertising] is that there are two types of DSPs: those building for Fortune ...