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Programmatic

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Dec 22 2022

Read These Articles to Make Sense of Digital Advertising in 2022 (and Get Ahead on 2023)

These 22 think pieces, explainers, and news stories capture the past year in digital marketing, and hint at what's to come in 2023.
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Programmatic Resources

Centro Launches Demand-Side Platform with Cross-Channel, Hyperlocal Technology

Empowers Agencies and Brands to Consolidate Programmatic Ad-Buying; Benefits Include First-Party Device ID Integration, Mobile Targeting, Private Marketplaces and More ...

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RTB Zeitgeist: Finding Creativity In The Age Of Programmatic

Republished from the SiteScout blog. Creativity in the age of programmatic is possible. Programmatic can offer new and exciting creative ...

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#CentroInAction: Telling Your Digital Story

It was once said, “If you don't tell your story, someone else will.” That was surely the situation in our ...

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RTB Zeitgeist: Why Programmatic is Not Just About Data but About People Too

Republished from the SiteScout blog. With programmatic, it’s as much about the people and the culture within an organization as ...

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Centro Releases New Batch of #ProgrammaticNinjas

Hey, remember college? Remember those elated few days after finishing your final exams? Your brain was tired, but you were ...

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#CentroInAction: Driving Consumer Awareness and Safety - One Ride at a Time

When you need a ride, wouldn’t you prefer a service that provides a timely, clean, and safe experience? Of course ...

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Have No Fear, There are Experts Here

Centro hosts the Inaugural Centro Certified: DSP Expert program. At Centro, our sales team is used to answering a lot of ...

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Hyperlocal Essentials for the Programmatic Mobile Advertiser

“With programmatic buying technology giving access to almost every mobile user, more and more advertisers are able to use hyperlocal ...

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5 Takeaways From AdExchanger’s Programmatic I/O Conference

Last week was a marathon of programmatic immersion: from AdExchanger’s Programmatic Essentials workshop to their Programmatic I/O conference. Both events ...

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