The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
Digital ad tech firm Centro is doubling down on its demand-side platform (DSP) business, as the company on Wednesday announced the launch of a new DSP designed for cross-channel and hyperlocal marketers, namely regional, independent agencies and brands.
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
Filippo Gramigna breaks down the critical role curation plays for buyers, sellers, and the entire programmatic ecosystem.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.