While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
Digital ad tech firm Centro is doubling down on its demand-side platform (DSP) business, as the company on Wednesday announced the launch of a new DSP designed for cross-channel and hyperlocal marketers, namely regional, independent agencies and brands.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
Are you interested in using programmatic software but don't know where to start? What even is a DSP? No worries: We're here to help!
Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.