The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
Digital ad tech firm Centro is doubling down on its demand-side platform (DSP) business, as the company on Wednesday announced the launch of a new DSP designed for cross-channel and hyperlocal marketers, namely regional, independent agencies and brands.
The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.