Centro's advertising platform is used by advertising agencies to manage the workflow of their digital campaigns. Centro claims to have 2,500 customers and sources tell us the company is looking to raise more funding this year.
The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
Failing to treat SPO as a strategic priority comes with a price tag: wasted spend, degraded inventory, and performance left on the table.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
