Centro's advertising platform is used by advertising agencies to manage the workflow of their digital campaigns. Centro claims to have 2,500 customers and sources tell us the company is looking to raise more funding this year.
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.
The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
