Travel marketing challenges, ad spend updates, and more feature in this week's roundup of top digital marketing content.
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“One of the major problems [in programmatic advertising] is that there are two types of DSPs: those building for Fortune 500 brands, and the ones who are focused on the small business,” says Katie Risch, SVP of publisher development at Centro. Unless you have a budget who can compete with the big ones, it’s hard to get access to the training, education and handholding that many mid-sized advertisers want.”
Travel marketing challenges, ad spend updates, and more feature in this week's roundup of top digital marketing content.
Google’s new SGE, Twitter’s new CEO, TikTok’s new tools, and more feature in this month's list of search and social news.
How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.