It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
“One of the major problems [in programmatic advertising] is that there are two types of DSPs: those building for Fortune 500 brands, and the ones who are focused on the small business,” says Katie Risch, SVP of publisher development at Centro. Unless you have a budget who can compete with the big ones, it’s hard to get access to the training, education and handholding that many mid-sized advertisers want.”
It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?
To help digital advertisers maximize their programmatic campaigns, we dig into key trends that will shape the landscape in 2025.