Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
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“One of the major problems [in programmatic advertising] is that there are two types of DSPs: those building for Fortune 500 brands, and the ones who are focused on the small business,” says Katie Risch, SVP of publisher development at Centro. Unless you have a budget who can compete with the big ones, it’s hard to get access to the training, education and handholding that many mid-sized advertisers want.”
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
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