With the end of third-party cookies on the horizon, here’s a look at how groups are working toward innovative identity solutions.
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“One of the major problems [in programmatic advertising] is that there are two types of DSPs: those building for Fortune 500 brands, and the ones who are focused on the small business,” says Katie Risch, SVP of publisher development at Centro. Unless you have a budget who can compete with the big ones, it’s hard to get access to the training, education and handholding that many mid-sized advertisers want.”
With the end of third-party cookies on the horizon, here’s a look at how groups are working toward innovative identity solutions.
Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.
TikTok’s Google integration, Meta and Amazon’s AI capabilities, and more feature in this month’s list of search and social news.