With programmatic advertising firing on all cylinders, it’s essential for advertisers and agencies to not only have the necessary information ...
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With programmatic advertising firing on all cylinders, it’s essential for advertisers and agencies to not only have the necessary information ...
Marketers in Kansas City, Los Angeles, Philadelphia, Seattle and More Gain Insight from Digital Media Experts on Mobile, Video and ...
Digital ad tech firm Centro has announced that its demand-side platform (DSP) is now plugged into several ad exchanges -- ...
Centro DSP Expands Cross-Channel Ad-Buying Capabilities with Integrations for Video Inventory; Adds Mobile Audience Data from Oracle BlueKai, NinthDecimal NEW ...
It used to be that local advertising evoked images of small retailers like mom-and-pop stores who needed to reach only ...
Earlier last week we announced that Centro was teaming up with the AMA to host a webinar, “Essential Tips for Programmatic ...
Programmatic advertising has changed, and Centro’s RTB Zeitgeist must do so as well. When we started this series a couple ...
Embracing Programmatic Advertising When the terms "programmatic" and "private marketplace" burst onto the scene a few years ago, publishers had ...
Private marketplaces (PMPs) are a hot topic among publishers and advertisers alike. First appearing in conversations and industry trade articles ...