So you’ve got the data. Now what? In the second part of our publishers and DSPs video series, Katie Risch, ...
So you’ve got the data. Now what? In the second part of our publishers and DSPs video series, Katie Risch, ...
Publishers are finding more and more opportunities to use their audience data to not only target ads on their own ...
Programmatic Transforms Local Marketing One of the biggest challenges for national marketers has always been tackling local digital marketing campaigns, ...
With programmatic advertising firing on all cylinders, it’s essential for advertisers and agencies to not only have the necessary information ...
Marketers in Kansas City, Los Angeles, Philadelphia, Seattle and More Gain Insight from Digital Media Experts on Mobile, Video and ...
Digital ad tech firm Centro has announced that its demand-side platform (DSP) is now plugged into several ad exchanges -- ...
Centro DSP Expands Cross-Channel Ad-Buying Capabilities with Integrations for Video Inventory; Adds Mobile Audience Data from Oracle BlueKai, NinthDecimal NEW ...
It used to be that local advertising evoked images of small retailers like mom-and-pop stores who needed to reach only ...
Earlier last week we announced that Centro was teaming up with the AMA to host a webinar, “Essential Tips for Programmatic ...