Digital ad tech firm Centro has announced that its demand-side platform (DSP) is now plugged into several ad exchanges -- including Google’s DoubleClick and Dailymotion -- for access to video inventory. The company has also integrated with LiveRail private exchange partners including Microsoft Ad Exchange and Maker Studios.
Explore live sports advertising opportunities across CTV, streaming, and digital. Learn how sports ads reach engaged fans and deliver measurable impact.
For advertisers building video strategies this year, understanding the nuances of the quickly-changing streaming TV landscape is critical.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
