Digital ad tech firm Centro has announced that its demand-side platform (DSP) is now plugged into several ad exchanges -- including Google’s DoubleClick and Dailymotion -- for access to video inventory. The company has also integrated with LiveRail private exchange partners including Microsoft Ad Exchange and Maker Studios.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
Are you interested in using programmatic software but don't know where to start? What even is a DSP? No worries: We're here to help!
Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.
