Digital ad tech firm Centro has announced that its demand-side platform (DSP) is now plugged into several ad exchanges -- including Google’s DoubleClick and Dailymotion -- for access to video inventory. The company has also integrated with LiveRail private exchange partners including Microsoft Ad Exchange and Maker Studios.
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.
The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
