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Programmatic Advertising Trends to Know for 2023
Jan 4 2023

Programmatic Advertising Trends to Know for 2023

We dive into seven programmatic trends to watch for and explore how advertisers can capitalize on those trends to power growth.
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Programmatic Resources

Hyperlocal Essentials for the Programmatic Mobile Advertiser

“With programmatic buying technology giving access to almost every mobile user, more and more advertisers are able to use hyperlocal ...

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5 Takeaways From AdExchanger’s Programmatic I/O Conference

Last week was a marathon of programmatic immersion: from AdExchanger’s Programmatic Essentials workshop to their Programmatic I/O conference. Both events ...

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RTB Zeitgeist: Mobile Marketers Are Gung-Ho About Programmatic, But Few Are Using It

Republished from the SiteScout blog. According to the IAB’s recently released 2015 “Marketer Perceptions of Mobile Advertising” report, most marketers ...

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#CentroOnMobile: Essential Tips for Programmatic Advertising on Mobile

Imagine your target consumer waiting in line at checkout, reading the news on their phone with one hand, holding your ...

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FT, CNN, Guardian and Reuters Create Programmatic Alliance

Republished from the SiteScout blog A group of international publishing powerhouses have partnered to form the Pangaea Alliance, a new ...

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RTB Zeitgeist: Getting to grips with programmatic

Republished from the SiteScout blog. 2015 is the year marketers will realize that programmatic isn’t a fad. It will all ...

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The Ultimate Programmatic Package – Brought to You by Centro

When it comes to ad tech, even the most seasoned veterans sometimes look to a refresher on concepts, particularly when ...

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Part 4: Millennials aren’t just #KUWTK. They’re #KUTWTN, too!

For those of you who are about to Google the headline, we’ll save you the search: Millennials aren’t just keeping ...

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Part 2: First spend-setters, now stress-setters? Millennials are officially America’s most stressed generation

We recently touched on the notoriously heavy spending habits of millennials in a blog post and infographic, revealing that this ...

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