Resource Center

Programmatic

Dec 19 2022

Creating Personalized Customer Experiences with Advertising Automation

Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.
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Programmatic Resources

RTB Zeitgeist: Mobile Marketers Are Gung-Ho About Programmatic, But Few Are Using It

Republished from the SiteScout blog. According to the IAB’s recently released 2015 “Marketer Perceptions of Mobile Advertising” report, most marketers ...

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#CentroOnMobile: Essential Tips for Programmatic Advertising on Mobile

Imagine your target consumer waiting in line at checkout, reading the news on their phone with one hand, holding your ...

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FT, CNN, Guardian and Reuters Create Programmatic Alliance

Republished from the SiteScout blog A group of international publishing powerhouses have partnered to form the Pangaea Alliance, a new ...

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RTB Zeitgeist: Getting to grips with programmatic

Republished from the SiteScout blog. 2015 is the year marketers will realize that programmatic isn’t a fad. It will all ...

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The Ultimate Programmatic Package – Brought to You by Centro

When it comes to ad tech, even the most seasoned veterans sometimes look to a refresher on concepts, particularly when ...

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Part 4: Millennials aren’t just #KUWTK. They’re #KUTWTN, too!

For those of you who are about to Google the headline, we’ll save you the search: Millennials aren’t just keeping ...

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Part 2: First spend-setters, now stress-setters? Millennials are officially America’s most stressed generation

We recently touched on the notoriously heavy spending habits of millennials in a blog post and infographic, revealing that this ...

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#CentroInAction: Audience Buying Tune-up

Driving a sporty or luxury car is a dream for many. With throaty engines and soft leather seats, cars can ...

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RTB Zeitgeist: How To Get Started With Programmatic Display Advertising

Republished from the SiteScout Blog. There are a many reasons why it’s the perfect time to get into programmatic display ...

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