“With programmatic buying technology giving access to almost every mobile user, more and more advertisers are able to use hyperlocal ...
“With programmatic buying technology giving access to almost every mobile user, more and more advertisers are able to use hyperlocal ...
Last week was a marathon of programmatic immersion: from AdExchanger’s Programmatic Essentials workshop to their Programmatic I/O conference. Both events ...
Republished from the SiteScout blog. According to the IAB’s recently released 2015 “Marketer Perceptions of Mobile Advertising” report, most marketers ...
Imagine your target consumer waiting in line at checkout, reading the news on their phone with one hand, holding your ...
Republished from the SiteScout blog A group of international publishing powerhouses have partnered to form the Pangaea Alliance, a new ...
Republished from the SiteScout blog. 2015 is the year marketers will realize that programmatic isn’t a fad. It will all ...
When it comes to ad tech, even the most seasoned veterans sometimes look to a refresher on concepts, particularly when ...
For those of you who are about to Google the headline, we’ll save you the search: Millennials aren’t just keeping ...
We recently touched on the notoriously heavy spending habits of millennials in a blog post and infographic, revealing that this ...