Republished from the SiteScout blog. Advertisers are increasingly bringing their programmatic advertising practices in-house thanks to ad teams increasing their ...
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Republished from the SiteScout blog. Advertisers are increasingly bringing their programmatic advertising practices in-house thanks to ad teams increasing their ...
If you think marketing during the holidays feels fast and furious, you’re not alone. Keeping pace with today’s consumer demands ...
At this point, media plans have been approved. Buys have been completed. Promises have been made. As you hold your ...
Republished from the SiteScout Blog At its recent Programmatic Summit in Los Angeles, the IAB highlighted 10 things people should ...
Republished from the SiteScout blog. There’s no reason to be afraid of programmatic ad buying. Some buyers fear the transition ...
Integrates with eXelate and other Major DMPs to Use Data for Targeting Ad Campaigns; Augments Single Platform for Real-Time Advertising ...
What is your media teaching you? At Centro, we believe that digital media investment should deliver powerful consumer insights. That’s ...
Is there more to you than the newspaper you read and your favorite online store? Of course there is, and ...
Republished from the SiteScout RTB Zeitgeist blog. Retargeting has become an essential modern marketing tactic. In a recent article for ...