Resource Center

Programmatic

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Dec 6 2022

Programmatic Advertising 101: How Does Contextual Targeting Work?

Learn what contextual targeting is, how it works, and what benefits it offers to digital marketing campaigns.
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Programmatic Resources

The Future of Digital Media Buying: Centro & Forrester Research Sound Off

Digitization has profoundly changed the way customers interact with technology and brands. Forrester Research, Inc. talked about this in 'The ...

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#CentroInAction: Setting the Stage for Success

When it comes to campaign size and scale, Centro has tackled it all. We partner with agencies full of industry ...

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Introducing the first-ever Centro Programmatic Advertising Glossary

For many of us at here Centro and beyond, this glossary is a life preserver, a way to stay afloat ...

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#CentroInAction: Performance on Order for QSR

Our friends at a southern fast casual BBQ restaurant make a mean pulled pork sandwich. They know that as a ...

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Emmis Communications Buys Programmatic for its Local Advertisers

Read the Entire Story on AdExchanger 

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AdExchanger Research Keeps it Real with Programmatic

Conversations about programmatic buying are happening at all levels in the industry and many believe it represents the future of advertising. With programmatic spend projections nearing $9.8 billion in 2014 (eMarketer), it seems that the dollars are finally living up to the hype.

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Real-Time With SiteScout's Matt Saul's on Programmatic Advertising

  Read the Entire Story on MediaPost

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Video Comes to Leading Self-Serve RTB Platform

Read the Entire Story on Mobile Marketing Watch 

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SiteScout Adds Video to Self-Serve Real-Time Bidding Platform

SiteScout Makes Programmatic Video Advertising Simple and Accessible for Any Marketer; Delivers One Buying Platform Encompassing All Major Digital Channels ...

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