Have you ever executed a campaign that generated brand awareness, but never business results? Recently, Centro met a company that ...
Have you ever executed a campaign that generated brand awareness, but never business results? Recently, Centro met a company that ...
Exchange-traded spending will account for a nearly 1/3 of U.S. display spend by 2017, according to research from industry analyst ...
Republished from the SiteScout Blog. Measurement matters in a programmatic buying environment. You can’t just import traditional measurement methods, though. ...
Digitization has profoundly changed the way customers interact with technology and brands. Forrester Research, Inc. talked about this in 'The ...
When it comes to campaign size and scale, Centro has tackled it all. We partner with agencies full of industry ...
For many of us at here Centro and beyond, this glossary is a life preserver, a way to stay afloat ...
Our friends at a southern fast casual BBQ restaurant make a mean pulled pork sandwich. They know that as a ...
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Conversations about programmatic buying are happening at all levels in the industry and many believe it represents the future of advertising. With programmatic spend projections nearing $9.8 billion in 2014 (eMarketer), it seems that the dollars are finally living up to the hype.