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For many of us at here Centro and beyond, this glossary is a life preserver, a way to stay afloat in the big sea of programmatic advertising. Void of jargon or fluff, this is simply a compilation of the industry’s most commonly used words with accompanying definitions. The purpose? To make understanding programmatic a whole lot easier for everyone involved — from newbies to seasoned veterans.
For those of you who are in digital media and don’t think you need a glossary such as this one (you know who you are), ask yourself this.... have you ever hidden behind a pile of industry acronyms or thrown out buzz words just to sound smart? If so, this glossary can help you become a real digital expert, not just play one at work.
Whichever side of the coin you fall, we’ve built this dynamic glossary to serve as a touchtone throughout your programmatic journey. Because let’s face it, programmatic is here to stay. If you’re going to thrive, not just survive in this new age, it’s imperative you gain a deeper understanding, right now.
To help you get started, everything one should know about programmatic advertising today — from Ad Exchange to Yield Optimization — is now available in one place for reference and review.
To ensure we created a truly comprehensive and relevant list, we compiled information from various sources including the IAB, IAB Canada, Ad Age, as well as a core group of Centro experts. During this process we learned there are some terms whose definitions vary greatly and other cases where there are different ways of saying the same thing. We’ve noted this in every possible instance.
We hope you find the glossary a useful tool in your day-to-day dealings with programmatic. If there are any additional terms you’d like to see added to the list, feel free to leave us a comment below.