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Programmatic Advertising Trends to Know for 2023
Jan 4 2023

Programmatic Advertising Trends to Know for 2023

We dive into seven programmatic trends to watch for and explore how advertisers can capitalize on those trends to power growth.
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Programmatic Resources

RTB Zeitgeist: Don’t Be Spooked By Fear of Programmatic Ad Buying

Republished from the SiteScout blog. There’s no reason to be afraid of programmatic ad buying. Some buyers fear the transition ...

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SiteScout Adds Facebook Exchange Inventory to Self-Serve Real-Time Bidding Platform

Integrates with eXelate and other Major DMPs to Use Data for Targeting Ad Campaigns; Augments Single Platform for Real-Time Advertising ...

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Centro Custom Network: A Plan for Every Client, a Solution for Every Need

What is your media teaching you? At Centro, we believe that digital media investment should deliver powerful consumer insights. That’s ...

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Centro Audience Buying: A Complete Picture

Is there more to you than the newspaper you read and your favorite online store? Of course there is, and ...

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RTB Zeitgeist: Why Every Marketer Should Leverage Retargeting

Republished from the SiteScout RTB Zeitgeist blog. Retargeting has become an essential modern marketing tactic. In a recent article for ...

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Digital Display Advertising: Demand-Side Platforms, Continuously Fueling your Plan - Part 3 of 3

When it comes to navigating the digital media ecosystem, you don’t have to do it all alone. There are highly ...

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Digital Display Advertising: Ad Exchanges & Ad Networks, Building a Well Balanced Approach - Part 2 of 3

Building a digital media campaign today is increasingly complex. With so many digital advertising buying methods and an abundance of ...

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The Digital Zeitgeist Programmatic Playbook

What is the RTB Zeitgeist Playbook? We’re glad you asked. This ebook is a compilation of the most popular RTB Zeitgeist Newsletter articles ...

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RTB Zeitgeist: Study Says Programmatic Major Time-Saver

Republished from the SiteScout blog. People aren’t worried about being replaced by robots, and instead see tech as a time-saver. ...

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