Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
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What is your media teaching you?
At Centro, we believe that digital media investment should deliver powerful consumer insights. That’s why every campaign we design puts control and transparency into the hands of the client. Our teams translate campaign performance into insights and education which is passed along to the client throughout the campaign lifecycle. This data also informs real time optimizations and future planning.
No contracts. No Limits.
Buying on our custom network model means freedom of choice. We operate without contracts; offering clients unrestricted access to 100% of all digital inventory. Centro handpicks media to customize each plan, ensuring unique business goals are met. Any creative type, inventory channel, and geographic region are all up for grabs. Then, as insights are revealed, optimizations are made. Our teams monitor and adjust campaigns in real-time, continuously assessing performance to ensure clients get the most media out of their dollar.
The benefits of a Centro Custom Network:
Targeting Brand Personas: Have a specific audience you want to reach? Our custom network purchase model combines any number of site-direct, high impact and programmatic media buys to target any brand persona on any channel at any time. Make a splash with a high impact placement, align with appropriate content, and learn from online behavior – all to stay in front and top-of-mind.
Viewability: Have direct control over the viewability and impact of your media plan. With each line item carefully selected for your specific campaign needs, enjoy the freedom and flexibility to control when and where your ads are seen.
Build Quality Reach: Centro has working relationships with over 15,000 publishers. Try one. Try Twenty. Do something new. Scale it up or down – but rest easy always knowing that you can start, stop, change or revise your campaign at any time.
Interested in learning more and getting the most from your media? Contact a Centro sales representative and experience the control of the custom network model.