Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.
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Have you ever executed a campaign that generated brand awareness, but never business results? Recently, Centro met a company that was frustrated with the return on their digital campaigns. This self- storage company had historically relied on paid search to drive new leads, but had not seen an increase in customer sign-ups on their website. Other partners had proved unsuccessful in turning display advertising into customer acquisition, so the storage company turned to our teams at Centro to produce real-time results at scale.
A Warehouse of Expertise
Centro’s Audience Buying Solution was designed for challenges exactly like the one our new client faced. Our team put together a plan to combine tactics to reach the client’s audience in both the upper and lower areas of the purchase funnel. The campaign leveraged an SEO keyword list, contextual channel alignment, predictive targeting and re-targeting tactics. Additionally, our teams monitored and optimized campaign performance to ensure that the client’s goals were far exceeded.
Performance in the box
Our campaign packaged up great insights and even better performance, all with ease and efficiency. Within just the first few months, we drove down the Cost per Acquisition to almost half of the client’s lowest CPA goal. Spend efficiency on the campaign doubled as a result of our continuous refinement in tactics and targeting. Getting more bang for their buck, the client was able to expand into additional markets, partnering with Centro to continue to drive exceptional campaign performance.
Full Package Partnership
At Centro, we offer a modern approach to digital media. With over 13 years and 100,000 campaigns to our name, we leverage advanced technology, proven tactics, and industry expertise to build campaigns around the channels and platforms that drive the greatest results for our client’s specific business needs. Data is paired with intuition for a comprehensive approach to the media buy. People and technology are at the heart of Centro, and are the essential parts in every #CentroInAction story.