How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
At this point, media plans have been approved. Buys have been completed. Promises have been made. As you hold your breath waiting for campaign metrics to start trickling in – there’s good news. Experts are predicting some pretty healthy numbers in terms of holiday spending this season. In fact, 82% of shoppers plan to spend more on shopping and 52% are planning to buy online (Accenture, eMarketer). The bad news: you won’t be able to attribute an unsuccessful campaign to the lack of buying.
If you want to make sure your campaigns deliver everything you and your clients are hoping for, it’s not too late. There’s still time to optimize your plans and reap the rewards of the 2014 retail season.
Over the course of the next few weeks, we’ll deliver a series of infographics to help you understand and assess the holiday shopper, including how they’re shopping as well as ways to reach them in the most effective and timely manner.
Today, we release the first infographic in this 5-part series:
Unwrapping the holiday shopper!