We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.
“With programmatic buying technology giving access to almost every mobile user, more and more advertisers are able to use hyperlocal data as a primary way to target customers.”
Centro’s Ratko Vidakovic explains how hyperlocal data is being used for programmatic mobile advertising. Read the entire piece in MediaPost.
We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.
With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of sustainable advertising aren’t good enough.
Make the most of the 2024 holiday advertising opportunity with these trends, forecasts, and expert insights.