Apr 21 2015
Anthony Loredo

Hyperlocal Essentials for the Programmatic Mobile Advertiser

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“With programmatic buying technology giving access to almost every mobile user, more and more advertisers are able to use hyperlocal data as a primary way to target customers.”

Centro’s Ratko Vidakovic explains how hyperlocal data is being used for programmatic mobile advertising. Read the entire piece in MediaPost.

Read more on MediaPost