With the end of third-party cookies on the horizon, here’s a look at how groups are working toward innovative identity solutions.
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“With programmatic buying technology giving access to almost every mobile user, more and more advertisers are able to use hyperlocal data as a primary way to target customers.”
Centro’s Ratko Vidakovic explains how hyperlocal data is being used for programmatic mobile advertising. Read the entire piece in MediaPost.
With the end of third-party cookies on the horizon, here’s a look at how groups are working toward innovative identity solutions.
Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.
Lawsuits against Google and Amazon show that digital advertising can no longer live in the shadows, but must instead shine in the spotlight.