The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
“With programmatic buying technology giving access to almost every mobile user, more and more advertisers are able to use hyperlocal data as a primary way to target customers.”
Centro’s Ratko Vidakovic explains how hyperlocal data is being used for programmatic mobile advertising. Read the entire piece in MediaPost.
The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
Filippo Gramigna breaks down the critical role curation plays for buyers, sellers, and the entire programmatic ecosystem.
Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.