Apr 23 2015
Basis Technologies

#CentroInAction: Driving Consumer Awareness and Safety - One Ride at a Time


When you need a ride, wouldn’t you prefer a service that provides a timely, clean, and safe experience? Of course you would. But what if consumers weren’t aware of how safe a car service is or have the wrong perception of it? This was the pickle for our latest client, a national car service provider.

After some unfavorable press, the client desired to protect its position within the market. In order to accomplish this, our client paid for a third-party safety investigation, and released the positive results on top national news sites in order to change consumer perception. Trouble arose when the client could not get access to its desired premium inventory on these news sites. The car service provider desired to drive CTR to 0.1 and gain 6,000 clicks through its safety campaign, and needed the inventory to perform on.

Similar to this client’s service, Centro arrived right on time. With Centro DSP up and running, the client was able to gain access to the premium inventory it desired. Furthermore, Centro’s CSM and audience buying team helped educate the client on how to properly buy, serve, and optimize spend on the Centro DSP platform to the point where the client became autonomous.

The client was able to buy premium inventory on its desired sites, and serve its ads to site segments relating to topics such as news, government, policy, economics, technology, and finance all in real-time. It was able to further optimize its campaign by reallocating spend to higher performing sites, all within the Centro DSP platform.

The results were impressive. Not only did the campaign achieve the goal of a 0.1 CTR, but it also drove over 8,000 clicks. The client was thrilled at the results that Centro DSP delivered and the awareness that was achieved regarding the value the company places on safety. The client is also looking for new ways to leverage Centro in the future. Now that is a sweet ride!

At Centro, we offer a modern approach to digital media. With over 13 years and 100,000 campaigns to our name, we leverage advanced technology, proven tactics, and industry expertise to build campaigns around the channels and platforms that drive the greatest results for our client’s specific business needs. People and technology are at the heart of Centro, and are the essential parts in every #CentroInAction story.