"Centro has launched a new programmatic demand-side platform called Centro DSP, targeting independent agencies and mid-size brands that want to take media buying in-house.
The company says Centro DSP is geared towards mobile and hyperlocal programmatic buying, and unlike the self-serve SiteScout buying platform that Centro also operates, Centro DSP will offer a flexible range of service levels that help independents build up internal expertise, at a price point they can afford."
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.
The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
