Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
"Centro has launched a new programmatic demand-side platform called Centro DSP, targeting independent agencies and mid-size brands that want to take media buying in-house.
The company says Centro DSP is geared towards mobile and hyperlocal programmatic buying, and unlike the self-serve SiteScout buying platform that Centro also operates, Centro DSP will offer a flexible range of service levels that help independents build up internal expertise, at a price point they can afford."
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.