Travel marketing challenges, ad spend updates, and more feature in this week's roundup of top digital marketing content.
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"Centro has launched a new programmatic demand-side platform called Centro DSP, targeting independent agencies and mid-size brands that want to take media buying in-house.
The company says Centro DSP is geared towards mobile and hyperlocal programmatic buying, and unlike the self-serve SiteScout buying platform that Centro also operates, Centro DSP will offer a flexible range of service levels that help independents build up internal expertise, at a price point they can afford."
Travel marketing challenges, ad spend updates, and more feature in this week's roundup of top digital marketing content.
Google’s new SGE, Twitter’s new CEO, TikTok’s new tools, and more feature in this month's list of search and social news.
How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.