The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
"Centro has launched a new programmatic demand-side platform called Centro DSP, targeting independent agencies and mid-size brands that want to take media buying in-house.
The company says Centro DSP is geared towards mobile and hyperlocal programmatic buying, and unlike the self-serve SiteScout buying platform that Centro also operates, Centro DSP will offer a flexible range of service levels that help independents build up internal expertise, at a price point they can afford."
The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.