In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
Centro, a Chicago-based provider of unified, enterprise-class software for digital advertising, recently rolled out its demand-side platform (DSP) for publishers. Katie Risch, Centro's senior vice president of publisher development, talked to NAA about the ad-buying technology tool.
In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
Filippo Gramigna breaks down the critical role curation plays for buyers, sellers, and the entire programmatic ecosystem.