Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.
Centro, a Chicago-based provider of unified, enterprise-class software for digital advertising, recently rolled out its demand-side platform (DSP) for publishers. Katie Risch, Centro's senior vice president of publisher development, talked to NAA about the ad-buying technology tool.
Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.
Learn about the digital advertising trends that dominated the 2024 US elections, and what trends will shape the space in the years to come.
Albert Thompson of Walton Isaacson explores how buyers can blend automation with human expertise to drive more successful programmatic campaigns.