Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.
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Centro, a Chicago-based provider of unified, enterprise-class software for digital advertising, recently rolled out its demand-side platform (DSP) for publishers. Katie Risch, Centro's senior vice president of publisher development, talked to NAA about the ad-buying technology tool.
Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?