Centro, a Chicago-based provider of unified, enterprise-class software for digital advertising, recently rolled out its demand-side platform (DSP) for publishers. Katie Risch, Centro's senior vice president of publisher development, talked to NAA about the ad-buying technology tool.
The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
Failing to treat SPO as a strategic priority comes with a price tag: wasted spend, degraded inventory, and performance left on the table.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
