The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
For today’s digital publishers, it’s not enough to simply publish—they need to be able to play the agency role, too.
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
Filippo Gramigna breaks down the critical role curation plays for buyers, sellers, and the entire programmatic ecosystem.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.