As B2B buyers evolve, so does their buying process. Learn how B2B marketers can evaluate and refresh their strategies to meet changing needs.
Baby Boomers may be a realtors dream, but when it comes to saving for retirement, they’re a 401(k)’s worst nightmare. In fact, according to The Insured Retirement Institute Survey released earlier this year, 27 percent of Baby Boomers are confident they will have enough money to last through their retirement, down from 33 percent a year ago and 37 percent in 2011. More significantly, only six in ten Boomers report having any retirement savings at all, also down from previous surveys. This might not come as a surprise considering we recently reported that the Baby Boomers are, in fact, the biggest spenders of any generation. Furthermore, because of Boomers’ low savings rate, two thirds of Boomers aren’t ready for retirement and actually plan on working longer according to a McKinsey Quarterly report. Get the full story on CNBC >>