"Digital ad tech firm Centro has a twofold partnership with Sheridan: Sheridan will license Centro's DSP (demand-side platform) to drive new students to sign up for classes, and they can take a course on programmatic advertising fundamentals through Sheridan's Faculty of Continuing and Professional Studies."
Read more in MediaPost.
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Are you interested in using programmatic software but don't know where to start? What even is a DSP? No worries: We're here to help!
