"Digital ad tech firm Centro has a twofold partnership with Sheridan: Sheridan will license Centro's DSP (demand-side platform) to drive new students to sign up for classes, and they can take a course on programmatic advertising fundamentals through Sheridan's Faculty of Continuing and Professional Studies."
Read more in MediaPost.
Failing to treat SPO as a strategic priority comes with a price tag: wasted spend, degraded inventory, and performance left on the table.
Are you interested in using programmatic software but don't know where to start? What even is a DSP? No worries: We're here to help!
Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.
