Introduction: Strategies, Channels, and Insights for the 2026 US Midterm Elections Political advertising has never been a simple undertaking. It ...
"Some exchanges are putting out offers to address specific political “brand” safety concerns. Centro, which sells workflow solutions, also has an invite-only exchange called Brand Exchange, which last week debuted political targeting segments (“liberal,” “conservative” and “political influencer”) for political advertisers buying on news sites."
Read more in AdExchanger.
Introduction: Strategies, Channels, and Insights for the 2026 US Midterm Elections Political advertising has never been a simple undertaking. It ...
YouTube has grown into the largest political video platform in the US. In this session of Basis' 2026 Political Advertising ...
Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.