Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.
"Some exchanges are putting out offers to address specific political “brand” safety concerns. Centro, which sells workflow solutions, also has an invite-only exchange called Brand Exchange, which last week debuted political targeting segments (“liberal,” “conservative” and “political influencer”) for political advertisers buying on news sites."
Read more in AdExchanger.
Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.
Introduction: Strategies, Channels, and Insights for the 2026 US Midterm Elections Political advertising has never been a simple undertaking. It ...
YouTube has grown into the largest political video platform in the US. In this session of Basis' 2026 Political Advertising ...