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"Some exchanges are putting out offers to address specific political “brand” safety concerns. Centro, which sells workflow solutions, also has an invite-only exchange called Brand Exchange, which last week debuted political targeting segments (“liberal,” “conservative” and “political influencer”) for political advertisers buying on news sites."
Read more in AdExchanger.
Learn how savvy marketing teams are evolving their digital TV strategies for a consumer base that is video-first and device-agnostic.
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