As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time.
"Some exchanges are putting out offers to address specific political “brand” safety concerns. Centro, which sells workflow solutions, also has an invite-only exchange called Brand Exchange, which last week debuted political targeting segments (“liberal,” “conservative” and “political influencer”) for political advertisers buying on news sites."
Read more in AdExchanger.
As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time.
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