How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
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"Some exchanges are putting out offers to address specific political “brand” safety concerns. Centro, which sells workflow solutions, also has an invite-only exchange called Brand Exchange, which last week debuted political targeting segments (“liberal,” “conservative” and “political influencer”) for political advertisers buying on news sites."
Read more in AdExchanger.
How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
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