Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.
"Implementing a programmatic media function in-house seems like a no-brainer, but challenges abound. If you decide to make this a core function of your business, these steps will help increase ROI."
Read more from Centro's Dan Raffe in MediaPost.
Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.
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