The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
"Implementing a programmatic media function in-house seems like a no-brainer, but challenges abound. If you decide to make this a core function of your business, these steps will help increase ROI."
Read more from Centro's Dan Raffe in MediaPost.
The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.
Filippo Gramigna breaks down the critical role curation plays for buyers, sellers, and the entire programmatic ecosystem.