Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.
"Implementing a programmatic media function in-house seems like a no-brainer, but challenges abound. If you decide to make this a core function of your business, these steps will help increase ROI."
Read more from Centro's Dan Raffe in MediaPost.
Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.
Filippo Gramigna breaks down the critical role curation plays for buyers, sellers, and the entire programmatic ecosystem.
Agencies are feeling the strain of economic uncertainty, but smart tech strategies can boost efficiency, sharpen their competitive edge, and keep them client-ready.