"Implementing a programmatic media function in-house seems like a no-brainer, but challenges abound. If you decide to make this a core function of your business, these steps will help increase ROI."
Read more from Centro's Dan Raffe in MediaPost.
Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.
The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
Failing to treat SPO as a strategic priority comes with a price tag: wasted spend, degraded inventory, and performance left on the table.
