Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.
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"Implementing a programmatic media function in-house seems like a no-brainer, but challenges abound. If you decide to make this a core function of your business, these steps will help increase ROI."
Read more from Centro's Dan Raffe in MediaPost.
Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.
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