Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
"Implementing a programmatic media function in-house seems like a no-brainer, but challenges abound. If you decide to make this a core function of your business, these steps will help increase ROI."
Read more from Centro's Dan Raffe in MediaPost.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.
AI has the potential to deliver unparalleled data-driven insights that transform marketing strategies. But achieving this potential requires more than just adoption—it demands a disciplined, strategic approach.