With the end of third-party cookies on the horizon, here’s a look at how groups are working toward innovative identity solutions.
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"Implementing a programmatic media function in-house seems like a no-brainer, but challenges abound. If you decide to make this a core function of your business, these steps will help increase ROI."
Read more from Centro's Dan Raffe in MediaPost.
With the end of third-party cookies on the horizon, here’s a look at how groups are working toward innovative identity solutions.
Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.
Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.