The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
Mobile technology is changing the way people communicate and consume media. Marketers are well-advised to be open to experimenting with ways to connect to consumers meaningfully in this fast-paced, ever-evolving era.
Read more from Centro's Ryan Manchee in CMO.com.
The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
Filippo Gramigna breaks down the critical role curation plays for buyers, sellers, and the entire programmatic ecosystem.
Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.