Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.
“We are rapidly approaching the most wonderful time of the year again. In preparation, marketers have been gearing up for the holiday shopping season — which comprises as much as 30 percent of retailers’ fiscal-year sales. And this year, the stakes are higher than ever. As consumers get bombarded with advertisements and promos, it becomes more important than ever for retailers to distinguish themselves. This is where beacon technology can make a difference.”