In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of a data strategy."
Read more from Centro's Dan Raffe in MediaPost.
In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
For brands in sectors like finance, healthcare, and B2B, influencer marketing presents an opportunity to claim an early adopter advantage.
The marketing funnel has been advertisers’ go-to model for decades—but it doesn’t accurately reflect how consumers behave.