Implementing A Data Strategy With Your Programmatic Buying | Basis
Contact UsSign In
Jan 16 2017
Anthony Loredo

Implementing A Data Strategy With Your Programmatic Buying

Share:

"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of a data strategy."

Read more from Centro's Dan Raffe in MediaPost.

Recent Content
May 27 2026
Blog
The Case for Supply Path Optimization as Strategic Priority

Failing to treat SPO as a strategic priority comes with a price tag: wasted spend, degraded inventory, and performance left on the table.

Read More
May 20 2026
Blog
Going Deep on Live Sports Advertising Opportunities

Explore live sports advertising opportunities across CTV, streaming, and digital. Learn how sports ads reach engaged fans and deliver measurable impact.

Read More
May 15 2026
Blog
Achieving and Demonstrating ROI on AI in Marketing

Learn how advertising leaders can better deliver and demonstrate the return on investment of their AI investments.

Read More