Essential winter reads for agency leaders navigating AI adoption, data complexity, and shifting brand expectations in 2026.
"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of a data strategy."
Read more from Centro's Dan Raffe in MediaPost.
Essential winter reads for agency leaders navigating AI adoption, data complexity, and shifting brand expectations in 2026.
See what captured marketers’ attention in 2025 and what these trends signal for search, regulation, leadership, and media in the year ahead.
OK, let's all just be honest with ourselves for a minute: Most trends reports are nothing more than wishlists and ...