"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of a data strategy."
Read more from Centro's Dan Raffe in MediaPost.
Learn how agency leaders can guide their businesses to success as AI transforms the traditional agency model.
The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
