Highlighting value, actioning first-party data, and leaning into new tech will help travel and tourism marketers craft winning campaigns in 2024.
"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of a data strategy."
Read more from Centro's Dan Raffe in MediaPost.
Highlighting value, actioning first-party data, and leaning into new tech will help travel and tourism marketers craft winning campaigns in 2024.
Mixed-funnel media strategies, historical performance, and HCP marketing will help health and pharma marketers craft standout campaigns in 2024.
Consumer shopping behaviors will lead retail and e-commerce marketers to browse RMNs, AI, and shoppable video in 2024.