Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.
"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of a data strategy."
Read more from Centro's Dan Raffe in MediaPost.
Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.
Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.
Explore why ad curation is gaining traction in 2026 as marketers demand control, efficiency, and brand-safe environments.