Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.
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"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of a data strategy."
Read more from Centro's Dan Raffe in MediaPost.
Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.
Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.