With budgets under scrutiny, Basis’ CMO outlines how marketing leaders can build trust and secure buy-in during turbulence.
"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of a data strategy."
Read more from Centro's Dan Raffe in MediaPost.
With budgets under scrutiny, Basis’ CMO outlines how marketing leaders can build trust and secure buy-in during turbulence.
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
Filippo Gramigna breaks down the critical role curation plays for buyers, sellers, and the entire programmatic ecosystem.