Contact UsSign In
Jan 16 2017
Anthony Loredo

Implementing A Data Strategy With Your Programmatic Buying

Share:

"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of a data strategy."

Read more from Centro's Dan Raffe in MediaPost.

Recent Content
Sep 1 2026
Blog
How the CMO Role is Evolving: From Marketing Pillar to Organizational Lynchpin

Learn how the CMO role is evolving and why brands that embrace this evolution are best positioned to unlock their full potential.

Read More
Aug 24 2026
Blog
Rethinking Brand Suitability and News Content in the Lead Up to the 2026 Midterms

Learn why leading teams will use a granular, brand suitability-first approach rather than a blanket avoidance of news this midterm season.

Read More
Aug 11 2026
Blog
Why Modern Modeling Is the Future of Marketing Measurement

Modern modeling gives marketers a more holistic understanding of performance and a clearer path for planning future investments.

Read More