Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2024.
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"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of a data strategy."
Read more from Centro's Dan Raffe in MediaPost.
Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2024.
Discover key statistics about Gen Alpha to enhance your digital advertising strategy. Learn about their online behavior and preferences to effectively engage this emerging demographic.
It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?