Redefining Programmatic - Shawn Riegsecker, Centro

The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.

Failing to treat SPO as a strategic priority comes with a price tag: wasted spend, degraded inventory, and performance left on the table.

Are you interested in using programmatic software but don't know where to start? What even is a DSP? No worries: We're here to help!