These days, Americans spend more than half of their waking hours consuming media across a variety of connected screens. That’s a lot of screen-time—and it’s created a multitude of challenges behind the scenes. Many marketers are struggling to effectively reach consumers who are connected to an average of 4 or more devices a day. How can marketers acknowledge the significance of understanding their consumers’ journey across multiple screens, and seek to craft media and marketing plans that reflect those behaviors?
This webinar spotlights the notable rise of cross-screen behaviors and how cross-device technologies can help advertisers take important steps to better connect with their audiences.
