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Gauge Your Programmatic Readiness

How do you know if a self-service buying model is right for you?

What to expect from Basis Technologies Webinars

Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.

Recent Content
Jun 18 2026
Blog
Marketing Measurement and Attribution: How to Drive and Demonstrate Advertising Effectiveness in a Fragmented Media Landscape

To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.

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Jun 12 2026
Podcast
The New Rules of Acquisition

Frank-Lamont Wade joins the podcast to discuss what it takes to run a high-performing, accountable performance marketing operation.

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Jun 9 2026
Blog
7 Programmatic Advertising Trends Shaping 2026

The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.

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