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Basis

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Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.

Recent Content
Aug 26 2026
Blog
How the CMO Role is Evolving: From Marketing Pillar to Organizational Lynchpin

Learn how the CMO role is evolving and why brands that embrace this evolution are best positioned to unlock their full potential.

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Aug 24 2026
Blog
Rethinking Brand Suitability and News Content in the Lead Up to the 2026 Midterms

Learn why leading teams will use a granular, brand suitability-first approach rather than a blanket avoidance of news this midterm season.

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Aug 11 2026
Blog
Why Modern Modeling Is the Future of Marketing Measurement

Modern modeling gives marketers a more holistic understanding of performance and a clearer path for planning future investments.

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