As B2B buyers evolve, so does their buying process. Learn how B2B marketers can evaluate and refresh their strategies to meet changing needs.
Imagine you’re in a graveyard at midnight (just work with us here, okay?) The chilling howl of a werewolf echoes in the distance, and a full moon only makes the shadows longer and more sinister. While it seems as though no one is around for miles, you instinctively know that you’re not alone.
You see a dark and shadowy figure emerge from behind a gravestone. Then another. Then another. The hair rises on the back of your neck.
You don’t know what these things are, or what they want, but somehow you have a feeling that they don’t have your best interests at heart. In fact, they would probably tear you apart as soon as look at you. All you know is that you have to keep moving. To survive this, you have to be quick and nimble. You have to anticipate their every move. And then somehow, you have to stay a few steps ahead of them just to live to tell the tale.
Feeling terrified yet? Well, you should be.
Instead of ghosts, ghouls and goblins, these spooky, dark figures are actually competitors, fraudsters and cyber attackers (oh my!)
In order to stay alive and kicking in a cut-throat digital advertising environment, you need to stay on your toes to prevent them from ambushing your campaigns at every turn. And if you let your guard down for a moment? Well, you will likely be vulnerable to all kinds of nefarious surprises. As you traverse this graveyard, you’ve seen what happened to those who came this way before you—and you reeeeeallly don’t want to end up the way they did.
No doubt, the internet is a graveyard full of hidden dangers—to your technology, your identity, your business and marketing efforts. So we’re here to give you a little head’s up to the threats that might pass your way, while helping to arm you for the inevitable fight ahead.
Along the way you might have to combat armies of infected bots and fake (let’s just call them "mostly dead") users. You will have to navigate a labyrinth of haunted ghost sites. You will have to survive hijacks to your ads and your clicks. And you will have to find the courage to uncover those masked URLs.
But we’ve got your back with a Halloween lookbook, “Top 10 Terrifying Ad Fraud Attacks That Will Kill Your Campaigns,” that will alert you to these threats, answer your questions and provide a few pointers that will help you steer clear of these demons and stay profitable throughout this oh-so-spooky season.
Meanwhile, we’re here to equip you with the right tools to keep your digital campaigns safe and protected. Although attackers are constantly sharpening their knives in preparation for their next victim, there are ways you can reduce the chances of falling prey to their frightening schemes.
In addition to providing superior bid-management, granular customer data insights and analysis, and customized campaign management, Basis Technologies provides a platform well-equipped with anti-fraud and security technologies, offering an additional layer of security and protection so ROI stays intact and your campaigns remain as lucrative and profitable as possible.
In short, your tool of choice is Basis. So who ya gonna call?
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