Resource Center

Programmatic

Man using stylus on a tablet screen
Jun 27 2023

Programmatic 101: Driving Performance with Campaign Optimization

Here's what digital marketers need to know about how to effectively engage target audiences via campaign optimization.
Read More
1 19 20 21 22 23 436

Programmatic Resources

10 Key Performance Marketing Strategies and Tactics for 2020

Keeping up with the very latest performance marketing strategies is a surefire way to stay ahead of your competitors. Here are 10 to explore this year.

Read More
New Media Trends for 2020

From the future of the agency to seamless experiences, we break down five themes every marketer needs to watch in 2020.

Read More
Future of Automation

Researchers at The 614 Group dive into the increasing importance of data and the relationship between automation and programmatic.

Read More
DIAL: Digital Innovations Awesome List (October 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

Read More
Real Time Bidding - Everything You Need to Know

The Internet: It's the only place where new content appears constantly, social shares find their way around the globe in ...

Read More
DIAL: Digital Innovations Awesome List (September 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

Read More
The Role of Bid Optimization Technology in Preventing PPC Performance Issues

Bid optimization technology does a lot more than set keyword bids. Here’s how it helps advertisers avoid PPC performance issues.

Read More
Which Metrics Actually Matter in Ad Campaigns?

How is your latest campaign doing? Are you driving traffic to your site? Are you increasing conversions? Are your social ...

Read More
Tuned in to Audio Ads

With more of the U.S. population now tuning in to digital audio, we explore how advertisers can tap into the medium's popularity.

Read More
1 19 20 21 22 23 49
chevron-down