Ryan Manchee

New Media Trends for 2020

The massive changes happening in our industry are not overnight transformations, but rather ongoing evolutions. This webinar dives into the key trends and themes we predict will impact the advertising industry in 2020:

  • New Retail Paradigm: How a focus on brand building, continued with new tactics to drive interest, engagement, and repeat purchase, can be best applied and measured.
  • Traditional Media Remix: How the classic forms of mass media will continue to be redefined and digitized, from advanced TV, to digital OOH, to audio everywhere.
  • Future of the Agency: How agencies will advance with increased automation and refreshed performance to support new client models, while reinforcing cross-training with new subject matter expertise.
  • Reclaimed Identity: How a growing appreciation for data privacy will have an even greater impact on targeting and collection.
  • Seamless Experiences: How marketers can smartly reach and engage with their prospective audience through ambient technology, from increased addressability to voice interfaces.

What to expect from Basis Technologies Webinars

Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.