Programmatic

Personalization in advertising is critical to capturing and influencing customers, yet it is not simple to implement. Here's why.

In the Breakthrough 2020 webinar series, Centro features clients who have gotten creative in times of uncertainty. Our guests share ...

Improved insights into target audiences. Increased brand loyalty. We look at the business benefits that arise from tracking all customer interactions.

Display Advertising The world of online marketing can seem like it has a language of its own, with many terms ...

Now is the time for businesses of all shapes and sizes to seriously consider investing in a marketing intelligence platform. Here's why.

Campaigns starting. Campaigns ending. Campaigns pacing behind. Campaigns pacing ahead. Proposals awaiting a response. Messages here, messages there. The day ...

A digital marketing agency can launch you into the internet big-time. The problem, of course, is selecting the right digital marketing agency.

Three months ago, a client asked for your help promoting their latest solution. You began strategizing the perfect media plan ...

Of all the industries and specialties out there, marketing has become one of the most fluid over the past few ...