QuanticMind co-founder Brian Bird discusses offline conversion tracking and the importance of optimizing campaigns to metrics that define business performance.
QuanticMind co-founder Brian Bird discusses offline conversion tracking and the importance of optimizing campaigns to metrics that define business performance.
Ad Servers and Display Advertising Ad servers support the core function of digital display advertising – they serve ads! ...
Centro announced an API integration with Microsoft Advertising to automate paid search campaign management and reporting. Centro’s customers that also ...
Personalization in advertising is critical to capturing and influencing customers, yet it is not simple to implement. Here's why.
In the Breakthrough 2020 webinar series, Centro features clients who have gotten creative in times of uncertainty. Our guests share ...
Improved insights into target audiences. Increased brand loyalty. We look at the business benefits that arise from tracking all customer interactions.
Display Advertising The world of online marketing can seem like it has a language of its own, with many terms ...
Now is the time for businesses of all shapes and sizes to seriously consider investing in a marketing intelligence platform. Here's why.
Campaigns starting. Campaigns ending. Campaigns pacing behind. Campaigns pacing ahead. Proposals awaiting a response. Messages here, messages there. The day ...