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Oct 21 2023
Episode 34Ian Trider

Examining the Supply Side

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In this episode, host Noor Naseer delves into the intricacies of supply path optimization (SPO) with Ian Trider, Basis Technologies' VP of Product (DSP).

Trider sheds light on the supply path’s crucial role in impactful programmatic media buying, and on how this strategy enhances transparency and efficiency in the digital advertising supply chain. Listen in to learn how advertisers can benefit from selecting optimal paths to reach their target audiences while minimizing costs and fraud, amongst other hot themes.

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