How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
Forward-thinking media teams will have noticed that the COVID-19 pandemic has brought increased opportunities to win with video. The stars have aligned, with:
All these developments add up to the much-anticipated convergence into omnichannel video, which will impact the industry for years to come.
In this month’s webinar, Forrester Research’s Jim Nail shares how agencies and brands can ready themselves for the growing opportunity in omnichannel advertising.