Video Evolved: The Omnichannel Opportunity

Forward-thinking media teams will have noticed that the COVID-19 pandemic has brought increased opportunities to win with video. The stars have aligned, with:

• Increased availability of high-quality video inventory,
• Soaring online media consumption amongst consumers, and
• The convergence of traditional TV and online video planning and buying.

All these developments add up to the much-anticipated convergence into omnichannel video, which will impact the industry for years to come.

In this month’s webinar, Forrester Research’s Jim Nail shares how agencies and brands can ready themselves for the growing opportunity in omnichannel advertising.

You’ll learn:

• The benefits of omnichannel
• How agencies and brands can prepare for omnichannel
• How omnichannel will change media planning and buying