Wednesday, Aug 26th 2020
Ryan Manchee

Video Evolved: The Omnichannel Opportunity


Jim Nail

Principal Analyst at Forrester Research

Forward-thinking media teams will have noticed that the COVID-19 pandemic has brought increased opportunities to win with video. The stars have aligned, with:

  • Increased availability of high-quality video inventory,
  • Soaring online media consumption amongst consumers, and
  • The convergence of traditional TV and online video planning and buying.

All these developments add up to the much-anticipated convergence into omnichannel video, which will impact the industry for years to come.

In this month’s webinar, Forrester Research’s Jim Nail shares how agencies and brands can ready themselves for the growing opportunity in omnichannel advertising.

You’ll learn:

  • The benefits of omnichannel
  • How agencies and brands can prepare for omnichannel
  • How omnichannel will change media planning and buying

What to expect from Basis Technologies Webinars

Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.

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Jim Nail

Principal Analyst at Forrester Research

Jim Nail is a principal analyst serving B2C marketers who pursue excellence with customer-obsessed marketing. Companies engage with Nail for guidance on how to assess their marketing performance measurement ecosystems, integrate their myriad touchpoints into coherent marketing stories, and transform into more customer-obsessed, data-driven marketing organizations.