Greg Dolan joins host Noor Naseer to discuss how marketing mix modeling (MMM) is evolving to meet the marketing challenges of today.
How can advertisers continue to target audience segments while planning for a privacy-friendly, cookie-free future? In this webinar, we discuss the current state of the targeting market, as well as where it's headed in years to come.
Mario Diez, CEO at Peer39, joins us to discuss the current tactics that are at risk, the rise of contextual and semantic technologies, strategies for transition, and more.