Wednesday, Oct 28th 2020
Ryan Manchee

Reaching Hispanic Bilinguals: The Impact of Language


Sofía Escamilla

VP, Media | Acento

People with Latinx identities make up one of the fastest-growing audience segments in the United States. As the growth in this segment shifts from immigration-based to U.S.-born-based, advertisers must look at the impact of language to market to Latinx populations in the US.

In this webinar, Sofía Escamilla shares Acento's insights on how to better reach bilingual Latinx people in the U.S. We review the U.S. Latinx bilingual population size, psychographic characteristics, and media insights as it relates to language and their user experience.

You'll learn:

  • What the data shows about how to successfully connect with bilingual Latinx audience segments
  • Whether the English Total Market approach delivers on effectiveness
  • Messaging nuances for connecting with Latinx audience segments

What to expect from Basis Technologies Webinars

Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.

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Sofía Escamilla

VP, Media | Acento

Sofía Escamilla has 20 years of cross-channel media experience across a variety of industries. Her expertise is grounded in creatively developing integrated media programs that are dialed-in by data analytics and deliver on results. At Acento, Sofía oversees traditional and digital media strategies for multicultural segments.