Boo! If you’re an adtech user looking to avoid horrifying missteps, this post will help you steer clear of four big ones.
Boo! If you’re an adtech user looking to avoid horrifying missteps, this post will help you steer clear of four big ones.
See how Basis can help marketers simplify and save time throughout the campaign process.
Section 1: MEDIA EXCITEMENT In July 2022, Basis Technologies surveyed 50+ progressive, conservative and non-partisan agencies, consultants and advocacy organizations ...
From the growth of video to the rising popularity of PMPs—discover the latest trends behind programmatic's continued evolution.
An expert look at ad fraud, its causes and repercussions, and how you can prevent it in your programmatic campaigns.
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Interested in in-housing some (or all) of your programmatic advertising? Check out this handy quiz to see where you fall on the readiness scale!
Get all the latest on the factors, trends, and projections shaping the political ad world heading into the 2022 US midterm elections.
What is advertising automation, what benefits does it offer, and what does it look like in practice? Read this to find out.