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Programmatic

What is Native Advertising?
Jul 23 2024

What is Native Advertising?

We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.
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Programmatic Resources

What’s on the Horizon in Programmatic Advertising?

From the growth of video to the rising popularity of PMPs—discover the latest trends behind programmatic's continued evolution.

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Ask an Expert: What is Ad Fraud?

An expert look at ad fraud, its causes and repercussions, and how you can prevent it in your programmatic campaigns.

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Programmatic Advertising 101: The Four "Don'ts" of Programmatic Advertising 

Learn about four of the most common programmatic advertising mistakes—and how digital marketers can avoid them.

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The Programmatic In-Housing Readiness Quiz

Interested in in-housing some (or all) of your programmatic advertising? Check out this handy quiz to see where you fall on the readiness scale!

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Ask an Expert: Advertising and the 2022 US Midterm Elections

Get all the latest on the factors, trends, and projections shaping the political ad world heading into the 2022 US midterm elections.

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Programmatic Advertising 101: What is Advertising Automation?

What is advertising automation, what benefits does it offer, and what does it look like in practice? Read this to find out.

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Telecommunications Company Connects with Bilingual Hispanic Customers, Boosts Awareness and App Installs

A telecommunications company was looking for an expert partner to help expand their reach—enter Basis Technologies.

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Impact of the 2022 Midterm Elections on the US Advertising Landscape

Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand and driving up ...

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Programmatic Advertising: The Automation that's Dominating Digital

Join this webinar to learn all about the current state of programmatic and its place in the future of digital advertising.

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