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Oct 24 2024

6 Considerations for Cannabis Advertising

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
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Programmatic Resources

Basis User Study Report: How Basis Simplifies Digital Advertising

See how Basis can help marketers simplify and save time throughout the campaign process.

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Digital Media Insights in Political Marketing—2022 Elections Edition

Section 1: MEDIA EXCITEMENT In July 2022, Basis Technologies surveyed 50+ progressive, conservative and non-partisan agencies, consultants and advocacy organizations ...

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What’s on the Horizon in Programmatic Advertising?

From the growth of video to the rising popularity of PMPs—discover the latest trends behind programmatic's continued evolution.

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Ask an Expert: What is Ad Fraud?

An expert look at ad fraud, its causes and repercussions, and how you can prevent it in your programmatic campaigns.

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Programmatic Advertising 101: The Four "Don'ts" of Programmatic Advertising 

Learn about four of the most common programmatic advertising mistakes—and how digital marketers can avoid them.

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The Programmatic In-Housing Readiness Quiz

Interested in in-housing some (or all) of your programmatic advertising? Check out this handy quiz to see where you fall on the readiness scale!

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Ask an Expert: Advertising and the 2022 US Midterm Elections

Get all the latest on the factors, trends, and projections shaping the political ad world heading into the 2022 US midterm elections.

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Programmatic Advertising 101: What is Advertising Automation?

What is advertising automation, what benefits does it offer, and what does it look like in practice? Read this to find out.

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Telecommunications Company Connects with Bilingual Hispanic Customers, Boosts Awareness and App Installs

A telecommunications company was looking for an expert partner to help expand their reach—enter Basis Technologies.

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