Resource Center

Programmatic

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Oct 27 2023

Digital Advertising is Under the Spotlight. How Will the Industry React?

Lawsuits against Google and Amazon show that digital advertising can no longer live in the shadows, but must instead shine in the spotlight.
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Programmatic Resources

The Programmatic In-Housing Readiness Quiz

Interested in in-housing some (or all) of your programmatic advertising? Check out this handy quiz to see where you fall on the readiness scale!

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Ask an Expert: Advertising and the 2022 US Midterm Elections

Get all the latest on the factors, trends, and projections shaping the political ad world heading into the 2022 US midterm elections.

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Programmatic Advertising 101: What is Advertising Automation?

What is advertising automation, what benefits does it offer, and what does it look like in practice? Read this to find out.

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Telecommunications Company Connects with Bilingual Hispanic Customers, Boosts Awareness and App Installs

A telecommunications company was looking for an expert partner to help expand their reach—enter Basis Technologies.

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Impact of the 2022 Midterm Elections on the US Advertising Landscape

Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand and driving up ...

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Programmatic Advertising: The Automation that's Dominating Digital

Join this webinar to learn all about the current state of programmatic and its place in the future of digital advertising.

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Programmatic Advertising 101: What is a DSP?

Are you interested in using programmatic software but don't know where to start? What even is a DSP? No worries: We're here to help!

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Three Things to Know About Midterm Advertising in 2022

To help political marketers keep their wits about them this election cycle, we've identified three key trends to be aware of.

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Health Preventative Company Reaches New Brand Awareness Milestone

A story of how a preventative healthcare company utilized Basis to increase brand awareness among target audiences.

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