Programmatic

The IAB's multi-state privacy agreement and more feature in this week's digest of top digital marketing content.

As political advertisers start building toward the 2024 election cycle, three key trendlines are emerging. Discover them here.

We dive into seven programmatic trends to watch for and explore how advertisers can capitalize on those trends to power growth.

These 22 think pieces, explainers, and news stories capture the past year in digital marketing, and hint at what's to come in 2023.

Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.

From understanding Gen Z to demystifying digital advertising regulation, here's the content that resonated most with our readers in 2022.

With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our favorite blog posts of the year!

Learn what contextual targeting is, how it works, and what benefits it offers to digital marketing campaigns.

From TikTok to geo-fencing to programmatic, we explore the best channels and tactics for higher ed marketers in the year ahead.