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Oct 24 2024

6 Considerations for Cannabis Advertising

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
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Programmatic Resources

The Impact of CPRA on Digital Advertising and Consumer Privacy

Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic advertising industry.

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Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week’s Digest of Top Digital Marketing Content

Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.

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What is Retargeting and How Does it Work?

What is retargeting? Why is it so crucial? How can you retarget without cookies? Answers to all those questions, and more, here.

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Scout: TikTok Regulation Buzz, Measuring Transparency in Programmatic Advertising, and More in This Week’s Digest of Top Digital Marketing Content 

The IAB's multi-state privacy agreement and more feature in this week's digest of top digital marketing content.

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2023 Trends for Candidates & Causes Marketers

As political advertisers start building toward the 2024 election cycle, three key trendlines are emerging. Discover them here.

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Programmatic Advertising Trends to Know for 2023

We dive into seven programmatic trends to watch for and explore how advertisers can capitalize on those trends to power growth.

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Read These Articles to Make Sense of Digital Advertising in 2022 (and Get Ahead on 2023)

These 22 think pieces, explainers, and news stories capture the past year in digital marketing, and hint at what's to come in 2023.

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Creating Personalized Customer Experiences with Advertising Automation

Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.

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Your Favorite Blog Posts from This Year

From understanding Gen Z to demystifying digital advertising regulation, here's the content that resonated most with our readers in 2022.

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