Programmatic

Here's what digital marketers need to know about how to effectively engage target audiences via campaign optimization.

The death of third-party cookies has advertisers scrambling to figure out what the future of identity will look like.

Third-party cookie deprecation is transforming the digital advertising industry. How can marketers embrace privacy-friendly tactics without sacrificing results? Find out in this guide.

For your prospects, the CTA is the first thing they read and last thing they remember about your ad copy. Here are 15 tips for better CTAs.

What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

As a result of widespread consumer disapproval of targeting tools such as third-party cookies, advertisers must find new ways to market relevant content to audience segments. Here are five recommendations for marketers on how to succeed in a privacy-first future.

Group Black's Kerel Cooper discusses what marketers can do to support the advancement of the Black media ecosystem.

We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.