Programmatic

A deep dive into how digital marketers can utilize direct response marketing to drive conversions and increase brand loyalty.

What is programmatic guaranteed? How does it differ from other buying methods? And what benefits does it offer? Find out here.

Learn how higher ed marketers can mitigate enrollment declines and effectively market their virtual and online programs.

What is conversion tracking, how does it work, and how will it be impacted the loss of third-party cookies in Chrome? Find out here.

Learn what the college enrollment cliff is, and explore some strategies marketers can use to address the challenges it poses.

We break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry.

Learn how marketers can use different targeting tactics to reach consumers, and how they can do so in ways that respect consumer privacy.

Here's what digital marketers need to know about how to effectively engage target audiences via campaign optimization.

The death of third-party cookies has advertisers scrambling to figure out what the future of identity will look like.