Highlighting value, actioning first-party data, and leaning into new tech will make for winning travel and tourism campaigns in 2024.
The digital media campaign process is in-depth, complex, and relentless. Today, marketers are spending too much time on small, repetitive tasks—time they could be spending on things like media strategy, education, and innovation.
It can be difficult to understand how the right media platform can impact a team’s day-to-day and overall output. So we partnered with Directions Research to study how Basis can help marketers simplify and save time throughout the campaign process.
Among the findings:
Want to learn more about how Basis can help save you time? Download the Basis User Study Report today.
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